Popupshop was founded in Copenhagen in 2007. Designers Luca Romagnoli, Marie-Louise Mogensen, Sigrid Astrup and Cille Veerasawmy fused their backgrounds from fashion, video performing, photography, and graphic design to create this modern clothing company. With a passion for making stylish quality basics with a focus on sustainability, Popupshop is fashionwear committed to be both stylish and sustainable. The collection is based on organic basic styles to which they continuously introduce new designs. All items share the common aesthetic of a classic and easy to wear design. The manufacture of all Popupshop products, from design to production, is always done with an eye to minimize the environmental impact. Popupshop has been in magazine like Vogue, Vanity Fair and was nominated as one of Time Magazine new green names.
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