Who they are: Swedish-born designer Helena Fredriksson lives and works in Brooklyn, where she combines the refined aesthetics of her Scandinavian upbringing with the multicultured reality of New York City to create clean-lined, modern, and intimate clothes. Inspired by the dark psychology of Bergman films, contemporary European painting, and the Nordic landscape, her collections have an air of melancholic beauty and an essential timelessness. Celebrity fans include Cameron Diaz, Alek Wek, and Ana Matronic. Made entirely in New York, the collection is manufactured using sustainable fabrics and production methods.
Why we Covet: H Fredriksson’s wonderful pops of color and easy but polished wearability are endlessly inviting.