Who they are: From the beginning, Baggu founder Emily Sugihara knew the only way to get people excited about using reusable bags was to make them beautiful, which meant custom colors and premium fabrics. At their core, though, Baggu is based on the idea of durability and functionality, and the desire to own less stuff. The brand has collaborated with dozens of others, including Mociun, Fredericks & Mae, No.6, J. Crew, and West Elm. Everything’s made in New York or ethically made in China, with all products designed to be as eco-friendly as possible, constructed to minimize material waste and ensure high quality.
Why we Covet: The definition of utilitarian luxury, Baggu’s carryalls perfectly marry form and function.