Founded by Stella Ishii of The News Showroom in 2013, 6397 is dedicated to offering reinterpreted classics with a tomboy spirit for a style conscious woman that follows her own instincts and eschews trends. 6397, an alphanumeric rendering of N-E-W-S on a telephone keypad, is an extension of The News showroom and a reflection of Stella’s own personal style and the women who work alongside her. Its design philosophy is driven by real life, celebrating the spirit of individuality and community – with a special nod to youth and counterculture.

Why we Covet: Effortless cool with a tomboy spirit.