Noto is Sicilian in origin, meaning noted or notorious. Today we're taking note of changes in the beauty industry, skincare tips, and the admirable morning routine of Gloria Noto, founder of Noto Botanics. Gloria started her namesake line with intimate experience in the beauty industry as a makeup artist. She emphasizes not only looking good, but feeling good. Void of any chemicals or fillers, Noto is multi-use, organic, gender fluid, natural, and minimal.